ניתן להשתמש בשירות החינמי של גוגל אנליטיקס או בשירותים זמינים אחרים. הנה הנחיות להטמעת קוד אנליטיקס ולשימוש בו.
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תחום משיק לקידום האורגני הוא הקידום המקומי / לוקאלי. מדובר באלגוריתם חיפוש נפרד מזה האורגני, אם כי לאחרונה בוצעו עדכונים משמעותיים בגוגל המקרבים את הקידום הלוקאלי לקידום האורגני (עדכון יונה, בעיקר). בארצות הברית, למשל, הקידום המקומי הוא עסק משגשג עד כדי כך, שיש מקדמים אמריקאים שעוסקים אך ורק בתחום זה.
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